continuing from last weeks lecture on semiotics and language, today we have been focusing on form, function and syntax’s.
In its simplest for a syntax is the arrangement of words and phrases to create well formed sentences within language. You could also say the branch of linguistics that deals with a syntax. We began by looking at Octavo. Octavo was a series of eight journals of typography. Very few copies were made of each eight issues and in the present day are very hard to find as they are so rare and precious. It is said “Typography is the point where form and function meet. It is the collision of the two.”
We also touched upon Le Corbusier, who created ‘Towards a new architecture 1923’ He was known for his new era modernism within architecture creating buildings that were very clean and almost clinical looking. The buildings are very angular built of clean lines that portrayed no nonsense. His buildings appear almost masculine in their form and do not blend into the natural surroundings very well. However, they possessed large sheets of glass that not only allowed an incredible amount of light in but also allowed the nature in so the blended from the outside in instead.
“A house is a machine for living in.”
The same as the buildings by Corbusier, the journal of typography, uses a lot of white space. This space is not by accident and if I have learnt anything about Graphic design over the pas year, it is not only to notice the content that you can see, but also the content you can’t (the blank spaces) as they are all there for reasons. If you ignore the unprinted space, the white area.. .You are very immature. Everything is designed like that for a reason. Those spaces are there for a purpose and it is up to you as a reader but more as a designer to figure out why and consider what the designer has considered.
The last element we looked at in the non practical part of our lesson was The 1972 olympic design scheme designed by Otl Aicher. All colours and grid systems have been meticulously designed and thought out. All designs worked heavily in a grid and made the form and function highly understandlable. All colours were fresh and associated with freshness youth and peace. There was no black, gold or red to be found anywhere in the design. This was munich trying to erase any association to the Nazis and the 1936 olympics. It was a new beginning.